Peeling the Onion on Big Board Market Share

Posted by Corporate Recruiting Blog at 1/23/2008 6:02 AM
Categories: Job Boards
Career Eyeball minutes; unique visitors; hits; unduplicated traffic.  --  These are concepts the big board sales reps have thrown around in sales presentations, placed in marketing brochures, and geefully shared with the street on quarterly conference calls.  Let's finally take a look at the "Market Share" of these titans in the Employment & Training caregory of Hitwise based on Visits over the last 3 years.  (A $30K plus investment for such data - but well worth it).

My reactions:
  • So the Big 3 has 26% of Hitwise Employment & Training category traffic - wow - based on the hype you would think it was more like 95%
  • Good job Careerbuilder and Yahoo staying even - now if I could only afford your new pricing
  • Monster - ummmm  -  what happened!!!  ( well those in the industry do know that answer)
  • Indeed - congrats!!  you are proving that the Employment Search Engine model is growing and you are poised to overtake Monster in the months ahead........
  • Next is what you don't see - a long tale of thousands of other sites that make up the rest of the story - OR should I say --- the real story that we should be paying attention to - but that is for another post....

 

 

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