Original "Big 3" lose 20% Market Share in the Last 4 Months

Remember Prodigy, Compuserve, and America Online - the Big 3 Networks that ruled the world before the World Wide Web. At one time they could do no wrong -- but today, they are names from the distant past with only AOL still hanging on.............  Today I ran a Hitwise report on the original "Big 3" job boards and I was amazed at the market deterioration in only the past 4 months. When we last visited these metrics in April they had a combined 28.9% of traffic share in the Hitwise Employment & Training Category. Today, August 13, 2008 that number has fallen to 22.7% -- a 21% drop in traffic share in about 4 months.........

So where is the traffic going - to job aggregators such as Indeed, Simplyhired, Juju, and Jobcentral...........

As I sit here typing this I am reminded of the network anchor who is ready to call a race on election night. All signs point to an election victory for the "job aggregator" party. While I am not calling the race just yet, industry pundits are weighing in to me daily and I must say it sure looks like the tipping point is about here. 

Oh forget that - the future is Prodigy, Compuserve, and AOL -- at least thats what reps from these organizations told me daily --- that is until they stopped calling............  

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